- Category: Identity & Web Design
- Completed at: Freelance, 2013
- Responsibilities: Web Design & Branding
- Tools: Photoshop, Illustrator, WordPress, Brackets
I was asked to create an identity and website for a local Range Rover/Land Rover repair business. The owner wanted something clean, stylish and modern that would communicate well to his target audience of high net-worth individuals. It had to be concise and straight to the point too – these individuals don’t appreciate fuss or bother.
Right from the start, I hit on the idea of using the traditional Land Rover colours (green and grey) with a contemporary typeface like Gotham or Avenir. I thought a couple of flashes would work well too, hinting at the ones in the Land Rover logo.
Research showed that most other brands didn’t put much effort into their branding. They felt quite like car garages and not like high-quality service providers. Range Rovers don’t come cheap and we didn’t want to sell the quality of work RR London did short.
We quickly arrived at the following design, and after a few small tweaks it was ready to go.
The website needed to serve a variety of functions. It needed to show the range of services they provide, allow them to blog, and also let them list cars for sale. In addition, they wanted customers to be able to request quotes for services and get in touch with them directly.
I built the site on WordPress, using the TwentyThirteen theme as a base. I integrated the features and got the whole site running within a couple of weeks, and the feedback has been very positive.
This came out well. I liked how it stood out compared to other competing brands, and the client was keen on the application of traditional Land Rover colours in a new way. If I’d have had more time, I would have liked to have put more into making the site layout a bit more exciting – it’s a pretty basic 2/3 to 1/3 column design, but it works pretty well for what we wanted to achieve.