Lacoste Banners

  • Category: eCommerce
  • Completed at: Current employer, 2016
  • Responsibilities: Design and Layout
  • Tools: Photoshop

All we got for this brief was a picture of a bag, and the instructions that the client wanted something colourful.  Sampling swatches from the bag image, I created a tessellating pattern to use in the background.  By combining various blending modes and tweaking the opacity, I managed to get it to sit nicely behind the content.  The layout had to conform to the brand guidelines but I still managed to get some colour in there with the frame and call to action text.