Birch & Co.
- Category: Web Design
- Completed at: Lonres.com, 2013
- Responsibilities: Design and Layout
- Tools: Photoshop, Balsamiq
The original website was several years old, and the client wanted something that was fresher and more modern-looking. The logo had to stay the same though, and the site functionality needed to remain as before.
Experimenting with some textures, I came across a great watercolour look that paired nicely with a paper-style background. Museo Slab as the title font completed the design as it bridged old and new styles.
I was quite happy that I’d managed to create something the client liked. I did worry that the watercolour idea would be a little too forward for them, but they really took to it. Unfortunately we were unable to use Museo as the website font, and had to go with Arial/Helvetica instead, which was a shame.