August 28, 2014 - No Comments!

What I’d say to myself on leaving university…

I graduated from Leeds Uni in 2009.  It had been four years of ups and downs, but I’d made it and bagged an MA.  But after more than 5 years in the professional world, I feel like I’ve grown immeasurably, and what I’ve learnt since I’d love to be able to tell my past self:

  • Read and immerse yourself in design.  Find what aspects interest you the most and stay up to date.  Not all design is interesting, but most isn’t boring.
  • Always chase that feeling – the feeling that comes when a piece of design starts to “sing”.  If you can’t find the feeling, the work isn’t good enough.
  • Understand and have faith in your work.  Just because someone doesn’t like it, doesn’t mean it isn’t good work.  Know when to fight for what you care about and when to let it go.
  • Have confidence in your work.  Every other designer isn’t a Neville Brody or Paul Rand, and that’s OK.
  • Use your sense of humour.  Don’t be afraid to show personality in your work.  Again, as above, some may not like it, but subjectivity is inherent in design.  Taking risks can provide worthwhile rewards.
  • Design is one part concept, and one part execution.  Too much of either can break a project.  If the concept is too indulgent, the execution might not live up to it.  But if the execution is too indulgent the concept can be left feeling shallow.

Published by: Dave Robertson in Uncategorized

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